Testimonial Advertising
M Communicators specializes in Testimonial Development...we understand strategy and objective and how to apply these rules of effective communication to advertising that comes from the mouths of real people.
There is no ONE secret. The recruitment, the questionnaire, the way the questions are phrased, the expertise in editing, in being aware of the legal restraints on how to use the footage or sound track and on how to make special, spontaneous moments happen on purpose are all key to making the magic happen.
M Communicators' principal has produced, edited and/or been the interviewer in English and in Spanish for Pampers Disposable Diapers, Ivory Liquid Dishwashing Detergent, Ace Detergent, Wal*Mart and more recently, Sensodyne ISO Active Toothpaste as well as for corporate videos for many diverse companies.
Contact us today to find out how to get the most from your advertising and promotion dollars.
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