A long time ago a friend asked me to write a television commercial for her friend's business...a medical lab specializing in patient lab work. It took gentle diplomacy to convince my friend that television advertising is not the answer to all communication needs and that my refusal to write a commercial for the lab was not professional snootiness.

The furor over Social Media is well deserved.  Don't get me wrong.  The many branches of SM compose a powerful new communication voice.  But the ins...
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Do you like late night TV?  Lately I've noticed a plethora of local advertising on the late night shows that I always try to stay awake for.  These spots have always been favored by the local market because the cost per spot is lower than prime time, but lately there seem to be fewer and fewer national spots and more and more local spots. 

While the screaming car salesman is still a leading figure for late night the production and creative values of many of the local productions seem to be on...
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